Amidst the lockdown, our story started as a school project, as a thrift store to be specific. Being able to make a business out of fashion – something that we love, without leaving any extra carbon footprint made our hearts so happy. Afterall, the global fashion industry sells around 100 billion items every year, 60% more clothing than 15 years ago!

Our core fashion philosophy has always been to buy less & make it last. Our thrift store inspired us to make a bigger impact in the industry and our planet. We knew we wanted to start our own fashion label – design timeless pieces, with long-lasting fabrics like silk, that people can buy and cherish forever! Our aim is to balance profit with purpose. And so, here we are, hoping to find a ‘forever place’ in every closet. 

Welcome to ACEL